"Take Boston Beer Company. Its brands of Truly Hard Seltzer, Angry Orchard Cider, and Twisted Tea (its most popular brand) are all fortifications around the beer company. Sam Adams has diversified to the point that it now makes less beer than hard tea." #beer #alcohol #hardTea #drinking #hardSeltzer https://slate.com/business/2023/07/beer-sales-decline-explained-hard-seltzer-craft-beer.html
SlateBeer Is Officially in Decline. It’s Both Better and Worse Than It Seems.